CASE STUDY #1: Scent Ireland – 

Organic Growth for an Irish Scent Marketing Brand

Date: April 2015

CLIENT: Scent Ireland

TYPE: B2B Services (Scent Marketing)

Scent Ireland provides scent marketing solutions to hotels, retail spaces, and events across Ireland. Their website wasn’t generating enough qualified leads, and they weren’t showing up for key service-based searches. The goal was to increase inbound enquiries through better visibility and user experience.

We started with a full SEO and UX audit, identifying weak content structure, no clear keyword focus, and confusing calls-to-action. I implemented a new content strategy focused on commercial-intent keywords like “scent branding Ireland” and “hotel scent systems.” We restructured service pages for clarity and flow, rewrote meta descriptions, and improved internal linking. Conversion improvements included a new form layout, sticky CTA buttons, and mobile responsiveness fixes. Over 12 months, the site ranked #1 across several commercial keywords and form submissions nearly doubled.

CASE STUDY #2: Eternal Memorial Cards

Local SEO & Lead Generation Boost

Aug 2022

CLIENT: Eternal Memorial Cards

TYPE: eCommerce (Memorial Products)

This online shop was stuck on page 5 of Google and struggling to attract traffic or sales. They brought me in to overhaul their SEO strategy and product content. In a few months, they were ranking #1 across Ireland and attracting over 4,500 organic visitors each month.

We began with a UX and Local SEO audit, identifying missed opportunities like incomplete Google Business Profile setup, weak local content, and poor call-to-action flow on key pages. I implemented structured local pages for cities and counties, optimised key service pages, and advised on review generation strategies. On the UX side, we simplified the enquiry form and improved the mobile layout. Within weeks, the business started appearing in the Google Map Pack for relevant local queries like “memorial cards Dublin” and “funeral card printing Ireland.”